Our Story

Some aspects of crafting custom clothing can be taught. Others are simply in the blood. Scott Evan Wasserberger grew up as the son and grandson of custom suit makers, even though the man with the initials SEW did not always know he would follow in the family tradition.

Now the name of his Nolita shop, SEW is the culmination of more than 70-years of tailoring heritage with Wasserberger's distinctively modern taste. The result of his natural talent for selecting texture and color is a unique collection of custom and off-the-rack clothing. Wasserberger's design philosophy melds international influences to create an utterly original New York look. SEW deftly mixes finery with grunge elements in custom clothing, yet still offers classic bespoke looks.

These looks come together at SEW. The shop's visual centerpiece is an oversized picture of the pre-war Berlin workshop of Wasserberger's grandfather. It lends a factory feel to the inviting space but also hints at one of the store's chief assets: SEW takes pride in ensuring that all shirts, jackets and suits are constructed in New York by local artisans. Nothing is sent overseas.

The results are finely crafted clothing for today's stylish, sophisticated man.